Swiss-based FRENIC helps businesses go-to-market or design technology solutions that last and outperfom.
Principles.
Strategic
Understanding the full picture matters for connecting the right dots.
Pragmatic
Theories need to be backed by evidence, and experience.
Responsible
We take a stake in acting as if your business was our own.
Humble
We don’t know it all. Thus we work with experts from you, and our network.
Agile
We strongly believe in the power of bottom-up and agile incremental changes.
Hands-on
We’re not afraid of meeting the devil in the details, and getting stuff done.
The frɛnɪk Anatomy
The phrenic (or frenic) nerves provide motor innervation to the diaphragm and work in conjunction with secondary respiratory muscles to allow respiration. Damage to the phrenic nerves leads to breathing problems. The name also prominently contains Ramon’s initials, and an abridged notion of “free” - among others...
Ramon Forster
Senior executive with over 20 years of versatile experience in Information Technology & SaaS.
Strategic & Pragmatic.
I bridge the gap between business and technology, making informed decisions that yield tangible results. I thrive in fast-paced environments and under pressure, but I also have the patience to achieve long-term visions.
Versatile Experience.
From marketing, sales and product management to finance and general management, my acumen spans the entire business spectrum. SaaS product management, digitisation and strategic business development are my passions.
Balanced Perspective.
Upright and down-to-earth, I build, lead, and mentor high-performing
teams using agile, bottom-up approaches. I am equally adept at taking ownership and driving results independently.
Experiences
Career Start in Media & ICT
Ramon’s career started as a freelance journalist as well as co-founder of Swiss broadcaster Kanal K. He then switched to information technology, working as project manager for various clients, freelance and employed. In 2005 Ramon joined Swiss SaaS company Vision Information Transaction AG, better known as Picturepark, and later became co-owner of the company.
Scaling-up and Selling
Picturepark
At Picturepark, Ramon has been fortunate to make exciting and enriching experiences by recruiting and leading a team of highly talented and engaged individuals.
As Head of Marketing & Sales, Ramon sold and delivered solutions that meet customer’s needs, and was responsible for the companies international expansion. As Product Strategist, Ramon divested and sold existing technologies for funding the development of exciting new SaaS products, such as the Picturepark Content Platform which he brought to market in 2018.
As CEO and Member of the Board, he strategically positioned, streamlined and eventually sold Picturepark to Norwegian company FotoWare A/S in 2022. Ramon left Picturepark a year later.
Helping Technology Deliver
Today, Ramon helps technology providers and buyers navigate unchartered waters, as a consultant or interim manager, and with a focus on data and content management solutions such as DAM, PIM, E-Commerce, CMS/DXP. He is also a contributor to e.g. Swiss publisher inside-it.ch and an occassional seed investor as well as a jury member of the largest Swiss ICT Investors Club (SICTIC).
Private Life
Ramon lives with his wife and their six children in the countryside near Zurich/Aarau, Switzerland. He enjoys running and cycling out in the green, gardening & DIY, and researching ideas.